The effect of professional expectations of tour guiding students on their professional motivation

Abstract

Achieving the desired success in tourism is linked to the high expectations and motivations of young people who have received tour guiding training. In light of this, the aim of this study is to determine the effect of the professional expectations of the individuals who receive tour guiding training on their professional motivations. A quantitative research method was applied, and a questionnaire technique was used as the data collection tool. The study concluded that expectations such as suitability of the profession to the individual, working conditions, and professional respect affect professional motivation.