dc.contributor.author | Coşkun, Güliz | |
dc.contributor.author | Norman, William | |
dc.date.accessioned | 2022-02-09T12:29:22Z | |
dc.date.available | 2022-02-09T12:29:22Z | |
dc.date.issued | 2021 | |
dc.identifier.issn | 1332-7461 | |
dc.identifier.issn | 1849-1545 | |
dc.identifier.uri | https://doi.org/10.37741/t.69.1.1 | |
dc.identifier.uri | https://hdl.handle.net/20.500.14002/201 | |
dc.description.abstract | People show different purchasing behavior during travel than in their daily lives. During vacation, due to time limitations tourists tend to purchase local products impulsively. The current study aimed to incorporate impulsiveness in the Theory of Reasoned Action in a tourism context. The conceptual model assumes the direct influence of impulsiveness on the intention to eat local food and the food related behavior. We have also tested the moderating impact of impulsiveness on the relationship between affective attitude and intention. We have collected 380 questionnaires among visitors in South Carolina, USA and analyzed the results with Structural Equation Modelling (SEM). While the impact of impulsiveness on intention and behavior was not significant, the indirect influence of impulsiveness on the relationship between positive attitude and intention was. Current study showed the importance of positive attitude on the local food consumption among tourists. Study also revealed that impulsive people tend to act on positive thoughts and emotions. The promotional efforts to sell local food in the region should aim to strengthen positive emotions and encourage impulse purchase among tourists. | en_US |
dc.description.sponsorship | South Carolina Sea Grant Consortium; NOAANational Oceanic Atmospheric Admin (NOAA) - USA [NA10OAR4170073] | en_US |
dc.description.sponsorship | This paper was prepared by Clemson University as a result of work sponsored by the South Carolina Sea Grant Consortium with NOAA financial assistance number NA10OAR4170073. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the South Carolina Sea Grant Consortium or NOAA. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Inst Tourism | en_US |
dc.relation.ispartof | Tourism | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | impulsiveness | en_US |
dc.subject | Theory of Reasoned Action | en_US |
dc.subject | emotions | en_US |
dc.subject | local food | en_US |
dc.subject | intention | en_US |
dc.subject | South Carolina | en_US |
dc.subject | Impulse Buying Behavior | en_US |
dc.subject | Cognitive Bases | en_US |
dc.subject | Reasoned Action | en_US |
dc.subject | Consumption | en_US |
dc.subject | Experience | en_US |
dc.subject | Attitudes | en_US |
dc.subject | Intention | en_US |
dc.subject | Variables | en_US |
dc.subject | Model | en_US |
dc.title | The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context | en_US |
dc.type | article | en_US |
dc.authorid | Norman, William / 0000-0001-7447-360X | |
dc.authorid | Coskun, Guliz / 0000-0002-5200-6370 | |
dc.department | Fakülteler, Turizm Fakültesi, Rekreasyon Yönetimi Bölümü | en_US |
dc.identifier.doi | 10.37741/t.69.1.1 | |
dc.identifier.volume | 69 | en_US |
dc.identifier.issue | 1 | en_US |
dc.identifier.startpage | 7 | en_US |
dc.identifier.endpage | 18 | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.authorscopusid | 57223207580 | |
dc.authorscopusid | 7007108607 | |
dc.identifier.wos | WOS:000665778400001 | en_US |
dc.identifier.scopus | 2-s2.0-85105232756 | en_US |