Yazar "Yılmaz, A." için listeleme
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The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai; Yılmaz, A. (IGI Global, 2019)This chapter examines the effect of sales promotion activities for PLs on consumers attitudes toward PLs and how these attitudes influence their purchase intentions. Regarding this objective, three hard-discount retail ...