Yazar "Sütütemiz, N." için listeleme
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The effects of hedonic and utilitarian shopping motivations on online purchasing intentions: A Turkish case study
Saygılı, Metin; Sütütemiz, N. (Unisa Press, 2020)This paper was structured to examine the effects of shopping motivations that are classified as hedonic and utilitarian on the online buying intentions of consumers. In this context, one of the three aims of the study was ...