Yazar "Ozkan, Nihan" için listeleme
-
Can eco-friendly hotels affect customer willingness to pay more?
Ozkan, Nihan; Sariisik, Mehmet; Ulema, Sevki (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2024)The aim of this study was to determine the impact of customers' environmental concerns and perceptions of ecofriendly hotels on their willingness to pay more for these hotels. According to the study's findings, environmental ...